One of the most appealing things people hear about keto is: 'You don't have to count calories.'

After years of obsessively tracking every bite, weighing portions and feeling guilty about going 50 calories over your daily target — the idea of just eating real food until you're full and losing weight anyway sounds almost too good to be true.

So is it? Do you actually have to count calories on keto? Or can you genuinely eat to satiety and let the diet do the work?

Ask someone why they haven't tried keto yet, and one of the most common answers is: 'It's too expensive.'

And honestly? It's not an unreasonable assumption. Instagram keto influencers eating grass-fed ribeye with truffle butter, drinking MCT oil lattes and ordering organic avocados by the case don't exactly paint a picture of an accessible lifestyle.

It's the question that stops a lot of people before they even start keto.

'All that fat — isn't it terrible for your heart?'

It's a fair concern. For decades, dietary fat was considered the primary driver of heart disease. And the idea that a diet built on fat — butter, meat, eggs, oils, cheese — could possibly be heart-healthy seems to contradict everything we were taught.