Ask someone why they haven't tried keto yet, and one of the most common answers is: 'It's too expensive.'

And honestly? It's not an unreasonable assumption. Instagram keto influencers eating grass-fed ribeye with truffle butter, drinking MCT oil lattes and ordering organic avocados by the case don't exactly paint a picture of an accessible lifestyle.

It's the question that stops a lot of people before they even start keto.

'All that fat — isn't it terrible for your heart?'

It's a fair concern. For decades, dietary fat was considered the primary driver of heart disease. And the idea that a diet built on fat — butter, meat, eggs, oils, cheese — could possibly be heart-healthy seems to contradict everything we were taught.

Walk into any health food store or browse the sugar-free aisle in a supermarket and you'll find dozens of products sweetened with erythritol, monk fruit, or stevia — sometimes all three at once.