You have no items in your cart
If you've spent any time in the health and wellness world, you've almost certainly come across both keto and paleo. On the surface, they look remarkably similar — both cut out processed food, both emphasise whole foods, both avoid grains and refined sugar. So what's actually the difference?
It's Friday night. Your friends are ordering pizza. You've been strict on keto all week and you're feeling good — but also really, really want a slice.
So the question forms: 'Can I just have a cheat day? Would one day really undo everything?'
It's one of the most common questions in the keto community — and the answer is more nuanced than a simple yes or no. What actually happens when you eat carbs on keto depends on several factors: how long you've been keto, how much you eat, what you eat, how fat-adapted you are, and what your goals are.
One of the most appealing things people hear about keto is: 'You don't have to count calories.'
After years of obsessively tracking every bite, weighing portions and feeling guilty about going 50 calories over your daily target — the idea of just eating real food until you're full and losing weight anyway sounds almost too good to be true.
So is it? Do you actually have to count calories on keto? Or can you genuinely eat to satiety and let the diet do the work?
Ask someone why they haven't tried keto yet, and one of the most common answers is: 'It's too expensive.'
And honestly? It's not an unreasonable assumption. Instagram keto influencers eating grass-fed ribeye with truffle butter, drinking MCT oil lattes and ordering organic avocados by the case don't exactly paint a picture of an accessible lifestyle.
It's the question that stops a lot of people before they even start keto.
'All that fat — isn't it terrible for your heart?'
It's a fair concern. For decades, dietary fat was considered the primary driver of heart disease. And the idea that a diet built on fat — butter, meat, eggs, oils, cheese — could possibly be heart-healthy seems to contradict everything we were taught.
Walk into any health food store or browse the sugar-free aisle in a supermarket and you'll find dozens of products sweetened with erythritol, monk fruit, or stevia — sometimes all three at once.
If there's one food most people genuinely miss when they go keto or low carb, it's chips.
Not just the crunch — although that matters enormously — but the whole experience. The ritual of opening a bag. The satisfying snap. The salty, flavour-packed hit that works as a standalone snack, a party food, a movie companion, or a 3pm fix.
Prebiotics. Probiotics. Synbiotics. Postbiotics. The gut health space has never had more terminology — and if you've ever stood in a health food store wondering what any of it actually means, you're in good company.
You've probably heard that gut health matters. But if you've ever stood in a health food store staring at a wall of probiotics, prebiotic powders and fermented everything — wondering what any of it actually means for your daily snacking — you're not alone.
It's 7 am. The kids need to be out the door in 20 minutes. You're staring into the pantry hoping inspiration will strike — and somehow the easiest option is always the muesli bar or the packet of crackers you're not entirely sure are that great for them.
Sound familiar? You are absolutely not alone.
Starting keto or low carb and wondering what you can actually drink? You're not alone.
Most people know to ditch the soft drinks and fruit juice — but beyond water, the picture gets murky pretty quickly. Can you have coffee? What about tea? Does flavoured sparkling water count? What about that collagen creamer everyone keeps talking about?
